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About Lux Markets

Connecting Communities Through Curated Experiences

We believe in creating meaningful connections - between emerging brands and the consumers who will love them, and between residents and the communities they call home.

Founder Photo

Sam Lillie, Founder of Lux Markets

Our Story

From Idea to Impact

Lux Markets was born from a simple observation: emerging CPG brands struggle to reach their ideal customers, while luxury apartment communities want unique, memorable experiences for their residents.

Founded in Austin, Texas, we created a platform that solves both challenges elegantly. Our curated pop-up markets bring handpicked brands directly into the amenity spaces of premier residential communities, creating intimate shopping experiences that benefit everyone involved.

What started as a single market at a local apartment complex has grown into a thriving network of partner properties and vendor brands across Austin, with expansion plans on the horizon.

Our Foundation

Mission & Values

"To create meaningful connections between emerging brands and discerning consumers through curated, community-focused experiences that elevate both."

Curation Over Quantity

Quality is our north star.

We believe in thoughtfully selecting every brand that participates in our markets. This ensures residents discover products they'll genuinely love, and vendors connect with customers who become loyal advocates.

Community First

Building genuine connections.

Every decision we make considers the impact on the communities we serve. From the brands we select to the experiences we create, we prioritize what's best for residents and the properties that host us.

Effortless Excellence

Professional, turnkey execution.

We handle every detail so our partners don't have to. From vendor coordination to event setup to post-market cleanup, we deliver a seamless experience that looks and feels premium at every touchpoint.

Growth Partnership

Success is shared.

We're invested in the success of every brand and property we work with. When our vendors thrive and residents love their experience, we've done our job. We measure our success by the success of our partners.

Our Impact

By The Numbers

Since our founding, we've been proud to facilitate meaningful connections across Austin's luxury residential landscape.

50+ Markets Hosted
25+ Partner Properties
100+ Vendor Brands
10K+ Residents Reached
Our Team

Meet the People Behind Lux Markets

A small but mighty team dedicated to creating exceptional market experiences.

Sam Lillie

Founder & CEO

Passionate about connecting communities and empowering emerging brands to find their audience.

Trusted Partners

Property Partners We're Proud to Work With

Austin Skyline

Downtown Austin, Texas

Our Home

Why Austin?

Austin isn't just where we're based - it's the perfect incubator for what we do. The city's unique blend of entrepreneurial energy, appreciation for local businesses, and booming luxury residential market creates the ideal environment for Lux Markets.

Austin residents embrace discovery and support emerging brands. Property managers here are innovative and eager to provide unique amenities. And the city's thriving CPG scene gives us access to exceptional vendors who are ready to connect with their ideal customers.

As we grow, we carry Austin's spirit of authenticity and community with us.

Join Us

Ready to Partner with Lux Markets?

Whether you manage a luxury property or represent an emerging brand, we'd love to explore how we can work together.

For Properties

Host a Market

Bring a premium, turnkey shopping experience to your residents at no cost to your property.

Learn More
For Brands

Become a Vendor

Get your products in front of affluent consumers who are looking to discover brands like yours.

Apply Now