Market Insights | Lux Markets

$2.4M

Total GMV (2024)

+34% YoY

25+

Partner Properties

+8 this year

150+

Active Vendors

+42 this year

Markets Hosted

+18 vs 2023

92%

Property Retention

+5% vs target

25+

Properties

150+

Vendors

$2.4M

GMV 2024

Events 2024

45+

Target Properties

38+

Vendors ID'd

Q1 2025

Launch Target

Warm Leads

450+

Buildings ID'd

8.3M

Population

Q3 2025

Launch Target

Warm Partner

Q4 includes holiday markets (peak season)

$2.4M

Total GMV

Food & Beverage

32%

Wellness & Beauty

24%

Home Goods

18%

Other

26%

Austin Operations

View active market data

Denver Expansion

Property & vendor pipeline

NYC Research

Market analysis & timeline

Executive Summary

Strategic overview & KPIs

Operational Metrics

$1,850

Avg. Vendor Rev/Event

Avg. Attendance

4.7/5

Resident Rating

78%

Vendor Repeat Rate

8-12

Vendors/Market

3.2

Events/Property/Yr

2025 Projections

$10M+

Projected GMV

+317% growth

75+

Partner Properties

3 markets

300+

Active Vendors

+100% growth

150+

Markets Planned

+213% growth

Austin, Texas

Active Market - Headquarters

25+

Partner Properties

150+

Active Vendors

Markets Hosted (2024)

$2.4M

Est. GMV (2024)

92%

Property Retention

Key Property Partners

Property	Management	Tier
AMLI on 2nd	AMLI Residential	Tier 1
Gables Park Tower	Greystar	Tier 1
The Quincy	CWS	Tier 1
Onion Creek Luxury	Kairoi	Tier 2
Domain Properties (5)	Various	Tier 2

Top Vendor Categories

Artisan Food (32%) Wellness/Beauty (24%) Home Goods (18%) Beverages (14%) Pet Products (8%) Other (4%)

Market Intelligence

Avg. Vendor Revenue/Event: $1,850

Peak Season: Oct-Dec (Holiday markets)

Best Performing Day: Saturday 11am-3pm

Resident Satisfaction: 4.7/5.0 avg rating

Q1 2025 Priorities - Austin

Onboard 5 new Tier 1 properties in Downtown/Domain corridor
Launch vendor loyalty program for top 20 performers
Implement new booking dashboard features
Test premium "VIP Preview" format at 3 properties

New York, New York

Planning Phase

$85K+

Avg. Rent (Target Properties)

450+

Luxury Buildings Identified

8.3M

Population

$98K

Median HH Income (Target Areas)

Target Neighborhoods (Priority Order)

Neighborhood	Borough	Key Properties	Priority
Hudson Yards	Manhattan	35 Hudson Yards, 15 Hudson Yards, The Shed	High
Tribeca	Manhattan	56 Leonard, 443 Greenwich, One John Street	High
Williamsburg	Brooklyn	The William Vale, 325 Kent, Domino Sugar	High
DUMBO	Brooklyn	Olympia Dumbo, Front & York, 1 John Street	Medium
Long Island City	Queens	Skyline Tower, The Forge, Watermark	Medium
Financial District	Manhattan	One Manhattan Square, 50 West, 130 William	Low

Management Companies to Target

Company	NYC Units	Austin Relationship
Related Companies	15,000+	None - Cold outreach
Greystar	8,000+	Existing Partner
AvalonBay	6,500+	None - Cold outreach
Brookfield	5,000+	None - Cold outreach
Two Trees	3,500+	None - Cold outreach

NYC Launch Timeline

Q1 2025

Market Research & Outreach

Property identification, management company outreach, vendor scouting

Q2 2025

Pilot Partnership

Secure 2-3 pilot properties, recruit 30+ NYC vendors

Q3 2025

Soft Launch

First markets at pilot properties, iterate on format

Q4 2025

Full Launch

Expand to 10+ properties, holiday market series

NYC Market Considerations

Challenges: Higher operating costs, union considerations for some buildings, competitive event space market

Opportunities: Massive affluent population, strong artisan/maker culture, year-round indoor demand due to weather

Vendor Strategy: Partner with Brooklyn Flea, Smorgasburg, and local maker collectives for vendor recruitment

Denver, Colorado

Active Expansion

45+

Target Properties

60+

Vendors Identified

Target Neighborhoods

Warm Intro Partners

Q1 2025

Launch Target

Neighborhood Overview

Neighborhood	Properties	Avg Income	Priority
Cherry Creek	12	$150K+	Primary
LoDo/Downtown	18	$95K	Primary
RiNo Arts District	8	$85K	Secondary
Golden Triangle	5	$90K	Secondary
Highlands/LoHi	4	$110K	Tertiary

Launch Timeline

Week 1-4

Warm Outreach

AMLI/Greystar intros, property research

Week 5-8

Direct Outreach

Cherry Creek & Downtown properties

Week 9-12

First Markets

Launch at 2-3 pilot properties

Your Priority Actions This Week

Contact Austin AMLI regional manager for Denver intro
Request Greystar Mountain Division contact from Sam
Scout Cherry Creek properties (drive-by assessment)
Attend Denver BAZAAR (3rd Sunday) for vendor scouting

45 properties shown

Complete Property Database

Property	Neighborhood	Units	Management	Event Space	Tier	Warm Intro?	Status
The Confluence	Cherry Creek	350+	Private	Rooftop pool, concierge lobby, outdoor terrace	Tier 1	No	Not Contacted
The Seasons of Cherry Creek	Cherry Creek	200+	Private	Seasons Spa, designer lobbies, penthouses	Tier 1	No	Not Contacted
Laurel Cherry Creek	Cherry Creek North	150+	Private	Concierge, private lounges, wellness amenities	Tier 1	No	Not Contacted
NorthCreek	Cherry Creek	180+	Private	Premium finishes, community events space	Tier 2	No	Not Contacted
250 Columbine	Cherry Creek	120+	Private	Boutique luxury, intimate setting	Tier 2	No	Not Contacted
Cherry Creek Condos	Cherry Creek	Various	HOA	Multiple buildings, community spaces	Tier 2	No	Not Contacted
Spire	Downtown	500+	Private	Rooftop pool/spa, theater, lounges, yoga garden, grilling	Tier 1	No	Not Contacted
The Quincy	Downtown	200+	Private	Rooftop pool with cabanas, concierge, event spaces	Tier 1	No	Not Contacted
The Coloradan	Union Station	334	Lincoln Property	Rooftop deck, resident lounge, floor-to-ceiling windows	Tier 1	No	Not Contacted
Jasper Towers	Downtown	300+	Private	Skyline views, smart features, premium amenities	Tier 1	No	Not Contacted
AMLI Downtown Denver	Downtown	250+	AMLI Residential	Full amenity package, event spaces	Tier 1	Yes - Austin	Warm Lead
1600 Glenarm Place	Downtown	250+	Private	High-rise with extensive common areas	Tier 2	No	Not Contacted
Brooks Towers	Downtown/16th St	300+	Private	Heart-of-city location, walkable	Tier 2	No	Not Contacted
One Lincoln Park	Edge of Downtown	200+	Private	Infinity pool, sun deck, fire pit, BBQ	Tier 2	No	Not Contacted
Museum Residences	Golden Triangle	150+	HOA	Cultural district location, common areas	Tier 2	No	Not Contacted
McGregor Square Residences	LoDo/Ball Arena	200+	Private	Rooftop pools, modern towers, near Coors Field	Tier 1	No	Not Contacted
Waterside Lofts	LoDo	150+	Private	24/7 front desk, fitness, business center	Tier 2	No	Not Contacted
Acoma	Golden Triangle	17 stories	Private	First true high-rise in Denver, mountain vistas	Tier 1	No	Not Contacted
One River North	RiNo	187	Private	NEW (April 2024), private terraces, Fitwel certified	Tier 1	No	Not Contacted
The Source Hotel	RiNo	100+	Private	Mixed-use, market hall, rooftop	Tier 2	No	Not Contacted
RiNo Developments 2024	RiNo	Various	Various	Emerging luxury market, new builds	Tier 2	No	Not Contacted
LoHi Luxury Apartments	LoHi	180+	Various	Growing area, community spaces	Tier 2	No	Not Contacted
Greystar Denver Properties	Multiple	1000+	Greystar	Multiple Class A properties	Tier 1	Yes - Austin	Warm Lead
AMLI at Interlocken	Broomfield	300+	AMLI Residential	Tech corridor, professional residents	Tier 2	Yes - Austin	Warm Lead
The Prelude at Cherry Creek	Cherry Creek North	200+	Private	Rooftop amenities, modern luxury	Tier 1	No	Not Contacted
Cherry Creek Place	Cherry Creek	150+	Private	Walking distance to shops, community room	Tier 2	No	Not Contacted
Polo Club Towers	Cherry Creek	180+	HOA	Landmark building, premium amenities, established community	Tier 1	No	Not Contacted
SkyHouse Denver	Downtown	354	Novare Group	25-story tower, rooftop deck, fitness, pool	Tier 1	No	Not Contacted
Verve Denver	Downtown	300+	Milender White	Pet-friendly, sky lounge, fitness	Tier 1	No	Not Contacted
The Denizen	Union Station	200+	Private	Near transit, rooftop, modern design	Tier 2	No	Not Contacted
Alexan Downtown	Downtown	350+	Trammell Crow	Multiple buildings, diverse amenities	Tier 2	No	Not Contacted
1660 Lincoln	Downtown	200+	Private	High-rise, city views, premium units	Tier 2	No	Not Contacted
The Avenue	Capitol Hill	150+	Private	Historic area, walkable, community spaces	Tier 2	No	Not Contacted
Capitol Hill Apartments	Capitol Hill	Various	Various	Multiple boutique buildings	Tier 3	No	Not Contacted
AMLI at Inverness	Englewood/DTC	400+	AMLI Residential	Tech center, professional clientele	Tier 2	Yes - Austin	Warm Lead
One Belleview Station	DTC	250+	Lincoln Property	Transit-oriented, professional tenants	Tier 2	No	Not Contacted
Parc Mosaic	DTC	300+	Private	Modern luxury, resort-style pool	Tier 2	No	Not Contacted
Industry RiNo Station	RiNo	200+	Industry Denver	Co-working integration, creative community	Tier 1	No	Not Contacted
Novel RiNo	RiNo	180+	Crescent Communities	New construction, arts district location	Tier 2	No	Not Contacted
Zeppelin Station Apartments	RiNo	150+	Private	Above food hall, unique location	Tier 2	No	Not Contacted
Riverview at 2350	LoHi	200+	Private	River views, premium finishes, rooftop	Tier 1	No	Not Contacted
The Lex at Lowry	Highlands	150+	Private	Master-planned community, family-friendly	Tier 2	No	Not Contacted
Sloans Lake Luxury	Sloan's Lake	Various	Various	Lake views, emerging luxury market	Tier 2	No	Not Contacted
SoBo Lofts	Golden Triangle	100+	Private	South Broadway, arts district adjacent	Tier 2	No	Not Contacted
The Triangle	Golden Triangle	150+	Private	Walk to museums, urban lifestyle	Tier 2	No	Not Contacted

Property Management Company Contacts

Greystar: Mountain Division HQ in Denver. #1 apartment manager nationally (946K+ units). Request intro from Austin partner.

AMLI: 4 communities in Denver market. Direct referral path from Austin AMLI properties.

Other Major Players: Advenir (40 communities), AIR Communities (95), AvalonBay, Harbor Group, Cardinal Group (Denver HQ)

38 vendors shown

Vendor Database

Brand	Category	Product	Est.	Location	Retail Presence	Status
Cultura Craft Chocolate	Food	Bean-to-bar chocolate, Latin-inspired flavors	2016	Denver	Specialty retail	Target
PB Love Co.	Food	Artisan nut butters, handcrafted	2015	Denver	Whole Foods, specialty	Target
Bjorn's Colorado Honey	Food	Local honey, 80+ colonies	-	Boulder/Denver	Farmers markets, local	Target
The Real Dill	Food	Artisan pickles	2012	Denver	Strong retail presence	Target
Hammond's Candies	Food	Handmade candies, heritage brand	1920	Denver	100% local production	Target
Cocomels	Food	Coconut milk caramels	-	Boulder	National distribution	Target
Made in Nature	Food	Organic fruit mixes, CO-bagged	-	Colorado	National retail	Not Contacted
Meati Foods	Food	Mushroom-based meat alternative	-	Boulder	Growing retail	Not Contacted
Stranahan's Whiskey	Beverage	Colorado whiskey, most recognized CO spirit	2004	Denver	National distribution	Target
Weller	Beverage	CBD sparkling water	-	Colorado	Regional	Target
Denver Beer Co.	Beverage	Craft beer (Wilding Brands)	-	Denver	Regional	Not Contacted
Stem Ciders	Beverage	Craft cider (Wilding Brands)	-	Denver	Regional taproom	Not Contacted
Celestial Seasonings	Beverage	Tea, iconic Boulder brand	1969	Boulder	National	Not Contacted
Colorado CBD Brands	Wellness	Topicals, tinctures, edibles	Various	Colorado	Dispensaries, wellness	Research Needed
Local Clean Beauty	Wellness	Natural skincare, organic	Various	Denver	Markets, boutiques	Scout at Markets
Aromatherapy Makers	Wellness	Essential oils, candles	Various	Denver	Artisan markets	Scout at Markets
Handmade Soap Makers	Wellness	Goat milk, natural soaps	Various	Colorado	Curate Mercantile	Scout at Markets
RiNo Ceramics Artists	Home	Pottery, vases, dishware	Various	RiNo	Makers Market	Scout at Markets
Colorado Textile Artists	Home	Blankets, pillows, linens	Various	Colorado	Artisan markets	Scout at Markets
Local Candle Makers	Home	Soy candles, CO ingredients	Various	Denver	Multiple markets	Scout at Markets
Local Art Prints	Home	Photography, artwork	Various	RiNo	Galleries, markets	Scout at Markets
Colorado Pet Treat Makers	Pet	Natural treats, accessories	Various	Colorado	Pet stores, markets	Research Needed
Rocky Mountain Barkery	Pet	Artisan dog treats, natural ingredients	2018	Denver	Pet boutiques, markets	Scout at Markets
Denver Leather Goods	Lifestyle	Handcrafted leather bags, wallets	Various	Denver	Artisan markets, boutiques	Scout at Markets
Colorado Jewelry Artisans	Lifestyle	Handmade jewelry, local stones	Various	Colorado	Makers Market, galleries	Scout at Markets
Local Print Artists	Lifestyle	Cards, stationery, art prints	Various	Denver	Paper Source, markets	Scout at Markets
Noble Grain Alliance	Food	Artisan bread, local grains	2019	Denver	Farmers markets	Target
Elevated Sweets	Food	Gourmet cookies, baked goods	2020	Denver	Markets, delivery	Scout at Markets
Mile High Olive Oil	Food	Premium olive oils, balsamic	2015	Denver	Specialty retail	Target
Colorado Spice Company	Food	Local spice blends, seasonings	2017	Boulder	Specialty grocers	Target
Mountain Apothecary	Wellness	Herbal remedies, tinctures	2016	Boulder	Health food stores	Target
Denver Bath Co.	Wellness	Bath bombs, salts, body care	2018	Denver	Markets, boutiques	Scout at Markets
Front Range Botanicals	Wellness	Organic skincare, face oils	2019	Denver	Clean beauty retail	Target
Colorado Woodworks	Home	Cutting boards, kitchen accessories	Various	Colorado	Artisan markets	Scout at Markets
Denver Glass Art	Home	Blown glass, decorative pieces	Various	Denver	Galleries, markets	Scout at Markets
Sweet Bloom Coffee	Beverage	Specialty roasted coffee	2013	Lakewood	Specialty coffee shops	Target
Huckleberry Roasters	Beverage	Craft roasted coffee	2011	Denver	Cafes, grocery	Target
Bhakti Chai	Beverage	Fresh-pressed chai concentrates	2006	Boulder	National distribution	Target
Laws Whiskey House	Beverage	Colorado-made whiskey	2011	Denver	Liquor stores, bars	Target

Vendor Sourcing Events to Attend

Heart to Home Market: May-Oct, weekends - Food, home, skincare

Denver BAZAAR: 3rd Sundays, Larimer Square - Curated makers

Colorado Markets: Seasonal - Diverse artisans

Makers Market Colorado: Year-round (mall locations)

Firefly Markets: Fall/Holiday - Premium vendors

Retail Scouting Locations

Curate Mercantile: 100+ vetted local businesses

Whole Foods (Local Section): Identify brands with retail presence

Sprouts: Natural/organic focus

Cherry Creek Boutiques: High-end local products

Key Contacts & Outreach Status

Contact Type	Company/Name	Role	Intro Path	Status	Next Action
Property Mgmt	AMLI Residential	Denver Regional Manager	Austin AMLI intro	Warm Lead	Request intro from Austin contact
Property Mgmt	Greystar	Mountain Division	Austin Greystar intro	Warm Lead	Request intro from Sam
Property Mgmt	Lincoln Property	Community Manager	Cold - The Coloradan	Not Started	LinkedIn research, cold email
Property Mgmt	Cardinal Group	Denver HQ	Cold - Growing company	Not Started	Research properties managed
Industry Assoc	AAMD	Apartment Association	Member directory	Not Started	Request membership/directory

Decision Maker Titles to Target

Community Director / Manager
Lifestyle Director
Resident Experience Manager
Regional Property Manager
Director of Resident Services
VP of Operations (for company-wide)

Outreach Templates

Warm Intro Request (to Austin partner)

"Hi [Name], I hope the markets at [Property] have been going well! Lux Markets is expanding to Denver and I'm leading market development there. Would you be able to introduce me to your Denver regional contacts? A warm intro would mean a lot. Happy to share any impact data to help make the case."

Cold Email (to property)

"Hi [Name], I noticed [Property] has beautiful amenity spaces perfect for the curated experiences we create at Lux Markets. We partner with luxury communities to host pop-up markets featuring handpicked local brands. Everything is turnkey - we handle vendor curation, setup, and execution. In Austin, we work with AMLI and Greystar communities. Would you be open to a brief call?"

90-Day Launch Calendar

Week	Phase	Key Tasks
1	Setup	Admin setup, neighborhood research, property list building
2	Warm Outreach	Request AMLI/Greystar intros, LinkedIn outreach
3	Direct Outreach	Cherry Creek properties, Downtown high-rises
4	Meetings + Scouting	First property meetings, vendor scouting at markets
5-6	Acceleration	Follow-up, expand outreach, prepare partnership docs
7-8	Closing	Close first properties, plan first market
9-10	Pre-Market	Confirm vendors, coordinate with property
11-12	Launch	Execute first market, debrief, expand

Upcoming Events to Attend

Event	Date	Purpose
Denver BAZAAR	3rd Sunday	Vendor scouting
Heart to Home	May-Oct weekends	Vendor scouting
AAMD Events	TBD	Property manager networking
Cherry Creek Arts	July	Vendor/community scouting

This Week's Priorities

1. Email Austin AMLI contact for Denver intro

2. Ask Sam for Greystar Mountain Division contact

3. Drive Cherry Creek, photograph properties

4. Research 10 properties on LinkedIn

Success Metrics - 90 Day Targets

Properties Signed: 3-5 partner agreements
Vendors Recruited: 30+ vetted and approved
First Market: Execute by Day 75
Pipeline: 15+ warm property leads, 75+ vendor contacts
Revenue: $5,000+ GMV at first market

Executive Summary

Strategic Overview

Active/Planned Markets

550+

Total Properties in Pipeline

$10M+

Projected GMV (2025)

2025

Target National Expansion

Market Comparison

Metric	Austin	NYC	Denver
Status	Active	Planning	Expanding
Population	2.3M	8.3M	2.9M
Target Properties	25+ (active)	450+ (identified)	85+ (identified)
Existing Partners	6 mgmt cos.	1 (Greystar)	2 (AMLI/Greystar)
Launch Timeline	Established	Q3 2025	Q1 2025

Strategic Priorities 2025

Denver Launch: Q1 pilot markets at warm-intro properties
NYC Research: Complete property/vendor analysis by Q2
Austin Optimization: Increase events 25%, launch vendor loyalty
Technology: Enhanced vendor dashboard, property portal
Team: Hire Denver market manager, NYC scout

Key Success Metrics to Track

Property Metrics:

Conversion rate (outreach to partner)
Retention rate by market
Events per property per year

Vendor Metrics:

Revenue per event
Repeat booking rate
Category performance

Resident Metrics:

Attendance per event
NPS score
Purchase conversion

Market Insights Dashboard

Executive Summary

Total Revenue (GMV)

Partner Properties

Active Vendors

Markets Hosted (2024)

Property Retention Rate

Austin, Texas

Denver, Colorado

New York City

GMV by Quarter (2024)

Revenue by Category

Austin Operations

Denver Expansion

NYC Research

Executive Summary

Operational Metrics

2025 Projections

Austin, Texas

Key Property Partners

Top Vendor Categories

New York, New York

Target Neighborhoods (Priority Order)

Management Companies to Target

NYC Launch Timeline

Denver, Colorado

Neighborhood Overview

Launch Timeline

Complete Property Database

Vendor Database

Key Contacts & Outreach Status

Decision Maker Titles to Target

Outreach Templates

90-Day Launch Calendar

Upcoming Events to Attend

Executive Summary

Market Comparison

Strategic Priorities 2025

Key Success Metrics to Track