Denver Market Expansion

From Data to Value

A comprehensive process for identifying opportunities, onboarding partners, and generating sustainable revenue in the Denver luxury market.

01

The Framework

Four Phases to Success

Our systematic approach transforms market data into profitable partnerships through proven methodologies.

01

Data Review

Analyze market demographics, property data, and vendor landscapes to identify high-potential targets.

02

Strategic Outreach

Approach qualified properties and vendors with tailored value propositions and partnership models.

03

System Integration

Onboard partners to our platform, configure their profiles, and integrate scheduling + payment systems.

04

Value Generation

Launch events, track performance metrics, and optimize partnerships for continuous growth.

02

Phase 1

Market Data Review

Affluent Demographics

85%

Luxury Property Density

72%

Vendor Market Gap

91%

Competition Saturation

34%

Growth Potential

88%

Demographic Analysis

Income levels, age distribution, lifestyle preferences, and spending patterns in target neighborhoods.
Property Intelligence

Unit counts, amenity quality, resident satisfaction scores, and management company profiles.
Vendor Mapping

Local luxury vendors, service quality ratings, current B2B relationships, and market positioning.
Opportunity Scoring

Weighted algorithm combining all factors to prioritize outreach targets by conversion likelihood.

03

Phase 2

Finding Partners

Strategic approaches for both property managers and vendors, tailored to their unique needs and motivations.

Property Identification

We target Class A and B+ luxury apartments with 150+ units, strong amenity packages, and engaged management teams.

Average rent $1,800+/month
Community spaces available
Active resident programming
Management company receptive

Vendor Selection

We seek premium local vendors with proven quality, professional operations, and growth ambitions.

4.5+ star average ratings
Established 2+ years
Mobile/pop-up capability
B2B experience preferred

Outreach Strategy

Multi-touch approach combining digital outreach, in-person visits, and referral networks.

Personalized intro emails
LinkedIn connection building
Industry event networking
Partner referral incentives

04

Phase 3

The Tech Stack

Lux Markets leverages proven software solutions for seamless partner onboarding, scheduling, and payments.

Calendly

Scheduling & Booking

Automated availability sync
Buffer time management
Custom booking forms
Calendar integrations
Reminder automations

Stripe

Payment Processing

Secure card processing
Split payments support
Automated invoicing
Revenue reporting
Multi-party payouts

HubSpot

CRM & Pipeline

Lead tracking & scoring
Email automation
Deal pipeline management
Contact segmentation
Performance analytics

Onboarding Flow

Application Day 1

Discovery Call Day 2-3

Verification Day 4-5

Profile Setup Day 6-7

Go Live Day 8

05

Phase 4

Generating Value

Once integrated, partners generate measurable value through events, transactions, and ongoing engagement.

$2.4K

Avg Revenue per Event

↑ 18% YoY Growth

12%

Platform Commission

Industry Standard Rate

4.2

Events per Partner/Mo

↑ Growing Activity

87%

Partner Retention

High Satisfaction

Property

Venue Fee: 15%

→

Vendor

Service: 73%

→

Lux Markets

Platform: 12%

06

Partner Journeys

Onboarding by User Type

Each partner type follows a tailored onboarding path designed to get them generating value quickly.

Property Managers

14 days to first event

1. Discovery call (30 min)
2. Property walkthrough
3. Partnership agreement
4. Profile & calendar setup
5. First event launch

Vendors

10 days to first booking

1. Application review
2. Platform intro call
3. Stripe Connect setup
4. Portfolio upload
5. First property match

Event Manager (You)

30 days to independence

1. System & CRM training
2. Market mapping (50+100)
3. Outreach campaign launch
4. First 5 partners signed
5. Pilot events executed

07

Your Playbook

Specific Actions to Take

Concrete, measurable tasks for acquiring properties, signing vendors, and executing successful events.

Property Acquisition Checklist

□
Build Target List from Apartments.com Filter: 150+ units, $1,800+ rent, amenity spaces visible
□
Find Property Manager Contacts via LinkedIn Search "[Property Name]" + "Community Manager" or "Property Manager"
□
Send Personalized Cold Email Reference specific amenity space, resident count, and value prop
□
Follow Up Sequence (Days 3, 7, 14) Add value each touch: case study, event photos, testimonial
□
Schedule On-Site Walkthrough Bring one-pager, assess space, discuss pilot event date

Vendor Signing Checklist

□
Scout Local Luxury Vendors on Instagram Search: #DenverLuxury, #CherryCreek, #LoDoEvents, 4.5+ ratings
□
Verify Pop-Up Capability Can they set up/tear down in 2 hrs? Mobile-friendly product/service?
□
DM Outreach with Clear Value Prop "Access to 5,000+ affluent residents at premium apartments"
□
Conduct 20-Min Intro Call Explain platform, 12% fee, booking flow, payment timing
□
Onboard to Stripe + Create Profile Walk through Stripe Connect, upload photos, set availability

Event Day Execution Checklist

Pre-Event (Day Before)

□ Confirm vendor arrival time
□ Verify property access details
□ Send resident reminder blast
□ Charge camera/phone

Setup (1 Hour Early)

□ Meet property manager
□ Confirm vendor setup spot
□ Test WiFi/payment processing
□ Place signage/wayfinding

During Event

□ Greet residents, introduce vendor
□ Document with photos/video
□ Collect feedback forms (5 min)
□ Note peak times, issues

Post-Event (24 hrs)

□ Send thank you to property
□ Debrief call with vendor
□ Log metrics in dashboard
□ Schedule next event

08

Ready to Begin?

Let's Build Denver Together

The framework is proven. The technology is ready. The actions are defined. Let's discuss how we can bring Lux Markets to the Denver luxury market.

Schedule Discussion View Partner System

09